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SONY TO BE A PREMIER SPONSOR AT INAUGURAL 3D GAMING SUMMIT^TM
Two-Day Event Presented In Association with Variety

(Los Angeles, CA and Milford, CT; April 8, 2010) - Sony Computer Entertainment America and Sony Electronics Inc. have signed on as Premier Sponsors for the 3D Gaming Summit^TM, it was announced today by co-producers The Bob Dowling Group and Unicomm, LLC. Sony's involvement will include a major speaking presence, 3D equipment, demonstrations, display, and an array of entertainment and gaming in the event's 3D Gaming Lounge^TM. The inaugural two day event, to be held April 21-22, 2010 at the Hilton Los Angeles, Universal  City, CA, is presented in association with Variety.

The 3D Gaming Summit^TM is a high strategy networking event exploring how video games aided by new technologies, such as stereoscopic 3D, are bridging the gap between interactive and linear entertainment. The event will feature keynotes, one-on-one interviews, panels, networking breaks, technology showcase, private screening rooms and an evening special event and industry reception.
 
"The 3D Gaming Summit^TM is delighted that Sony is a Premier Sponsor of an event bringing together the biggest names and brightest minds in the sector," says Bob Dowling, Summit Co-Producer. "The participation of Sony demonstrates the potential of stereoscopic 3D to change the face of the gaming universe and to drive screens to the home, a key goal of our entertainment constituency."
 
"Only Sony is present in every stage of the 3D ecosystem and can leverage its breadth and expertise to create the best 3D products, content and unique entertainment experiences," said Christopher Fawcett, vice president of Sony Electronics' Home Division. "From games and movies to the equipment that captures and displays them, Sony truly delivers 3D entertainment like no other company."
 
Jon Landau, producer of the Academy Award®-winning Avatar, and director/producer Paul W.S. Anderson (Resident Evil, Mortal Kombat, Alien vs. Predator) are among the 3D Gaming Summit's keynote interviews.
 
Sony Computer Entertainment America and Sony Electronics Inc. join previously announced RealD as Premier Sponsors.  Official Sponsors are NVIDIA and MASTERIMAGE 3D. Panasonic, Harknesss Screens, Mitsubishi, Sensio, Strong / MDI Screen Systems, Virtual Images, and Harkness Screens are Event Sponsors.

3D Gaming Summit^TM is the newest addition to the 3D Entertainment Series of events produced by Unicomm, LLC in association with Variety.  Bringing together the most prestigious group of professionals, the 3D Gaming Summit's^TM unique environment will enable attendees to engage, debate and define the latest developments in gaming and entertainment marketplace. With an unprecedented group of opinion leaders, the Summit will define the opportunities and strategic options presented by 3D stereoscopic gaming. For more information:  www.3dgamingsummit.com.

3D Entertainment Summit^TM presented in association with Variety, attracted more than 500 attendees to last year's event at the Hilton Los Angeles in Universal City. Co-produced by Bob Dowling, former Publisher and Editor-in-Chief of The Hollywood Reporter, the summit featured a "who's who" in 3D from top brands and all aspects of the entertainment community and received international media coverage.  Major sponsors included Sony Digital, Sony Electronics, RealD, 3Ality, DreamWorks, Panasonic and IMAX.  Highlights included a keynote address by Jeffrey Katzenberg, CEO of DreamWorks Animation SKG and a keynote discussion with Coraline's Academy Award® nominated director Henry Selick and Academy Award-winning visual effects supervisor Brian Van't Hull. The next 3D Entertainment Summit is scheduled for September 15-16, 2010 once again at the Hilton Los Angeles in Universal  City. For more information: www.3d-summit.com.

The Bob Dowling Group - For 17 years through 2007, Bob Dowling was editor-in-chief and publisher of The Hollywood Reporter and president of the VNU Business Media Film and Performing Arts Group.  During Dowling's tenure, The Reporter launched numerous new products, including the HollywoodReporter.com Web site, e-mail edition, weekly edition, THR East, Literary Hollywood, Festival de Cannes dailies and the Oscar Screening Guide, as well as many annual events such as the Women in Entertainment Power 100 stand-alone issue and its related breakfast event, the Next Generation ranking of prominent young executives, the Film and TV Music Conference and the reorganized Key Art Awards.  Dowling recently started his own information and consulting firm, the Bob Dowling Group, to serve clients looking to navigate the converging worlds of entertainment and technology, with the 3D Entertainment Summit and 3D Gaming Summit as lead projects.

Unicomm LLC is an independent business-to-business communications company specializing in originating and managing world class trade shows and conferences in underserved and nascent markets. Founded in 1998 in Milford, CT, Unicomm enjoys impressive track record of dozens of successful show launches and hundreds of event productions. Unicomm's properties include the 3D Entertainment Summit in association with VARIETY, The 3D Gaming Summit, the LA Times Travel & Adventure Show, Adventures in Travel Expo in NY, CH, DC and Seattle, and the Green Travel Summit.  For more information:  www.unicomm.org.

About Variety - Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group - Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com - are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group (NYSE; RUK and ENL).